As hard as this is to believe, I know more vendors who do not charge enough for their services than those who overcharge. So many people who work in the wedding industry do so because they love to make people happy.
I got a call from a potential client who left a message on my phone. She had called me previously to see about booking my services for a Holiday party and wanted a quote. She called back a week latter to inform me that she had booked another DJ that was more reasonably priced. This particular client was a guest at 50th wedding anniversary party where I was performing about a month earlier. I am guessing she just found the other DJ online never had a chance to see him in action. If so, then how in the world does she know the other DJ is more reasonably priced?
The biggest misperception out there is all Disc Jockeys are the same, and the cheaper DJ is the better value. If all food were the same, why wouldn’t we all serve McDonald’s for important catered events? After all, it is the cheapest and you get the same results, right? McDonald’s is reasonably priced for fast food, but we do not serve fast food for important events like weddings or Holiday parties.
Disc Jockey service is a talent based business, and it is also a personalized service not a commodity. Reasonably priced means that there is a reason why an item or a service is priced the way it is. If a DJ could charge more for their services, don’t you think they would? Ruth’s Chris costs much more than McDonald’s, Why? Better quality, better service. Yet both are reasonably priced for what you get.
Quality costs more! If you are planning an important event like a wedding, remember this is a get-what-you -pay-for business. Do your homework, compare apples to apples and find the best value for your money, and what will work best for your event. If that client I talked about at the beginning of this post, actually seen this other DJ perform live at an event, and performed equally, yet will charge her much less, congratulations, and more power to you.
Something tells me that is not the case. The DJ you choose is a representation of you. If he or she performs poorly do not blame the DJ, just go back and look at the price you paid. You may need to blame yourself. So what is a reasonable price? Answer; A reasonable price is the price you pay that is equal to the service rendered.
Mark Sanchez
ProfessionalMobileEnt.com
